Friday 28 April 2017 | RSS


    Lloyds Pharmacy promotes new branding via NFC

    Lloyds Pharmacy's NFC poster

    Lloyds Pharmacy Ireland has promoted its new branding with an advertising campaign that gives customers €5 off a €20 spend when they tap their phone to NFC posters placed in 80 bus shelters near 74 stores located around the country.

    Shoppers are taken to a web page which invites them to show it in store to redeem the offer.

    The campaign has been delivered for the pharmacy by marketing agency Mediaworks and out-of-home media provider PML and includes QR codes as well as NFC tags.

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