Absolut Vodka is promoting its new bottle designs using NFC posters located in 20 venues in Dublin. Tapping the smart posters takes the user to the Absolut Originality Ireland website where they can connect through Facebook and enter a prize draw. “There is also a gallery showing a selection of the new designs,” Aisling O’Connor from marketing agency The Picture Works told NFC World.
- NXP, Shanghai Unicom and Roam2Free collaborate to develop secure eSIM solution
- Mastercard launches several new APIs for developers
- Apple makes NFC tag reading available for beta testing
- Sydney man has Opal card implanted into hand to make catching public transport easier
- Beijing subway launches smartphone version of travel card