Paramount promotes Noah with NFC

Noah movie promoted with NFC

Paramount Pictures has used out-of-home advertising agency Kinetic and MEC to run an NFC-enabled poster campaign in Ireland for Noah, the latest Russell Crowe blockbuster.

Consumers can tap their NFC phone to download the film’s trailer at fifty Clear Channel Adshel bus shelters in Dublin, Cork, Galway, Limerick and Waterford. QR codes are also included for those without NFC phones.