PayPal has launched One Touch, a mobile payments solution that lets consumers make payments in supported apps with a single touch. The service, PayPal says, is the “absolute fastest way to pay on any mobile device, across platforms, on all of your favourite apps” and will support credit and debit card payments as well as PayPal transactions.
One Touch was developed by PayPal and payment processor Braintree, which it acquired in 2013, and is due to be rolled out to more than 152million PayPal app users in the coming weeks. The service promises a buying experience with literally one touch, eliminating the need for even logging in with a username and password.
“Despite more than half of all ecommerce shopping sessions coming from mobile devices, consumers convert or buy at a rate about two thirds less than desktop if checkout experiences aren’t mobile optimized,” says Braintree CEO Bill Ready.
“One Touch payments with PayPal is a tremendous leap forward in arming developers and innovators with the ability to deliver the mobile buying experiences that consumers now expect.”
“We believe that the move to mobile demands a better buying experience and we are fully committed to arming you with the tools you need to compete in this highly competitive and fast-paced mobile era,” Ready adds.
“With just a few lines of code, app developers will now be able to accept payments from millions of PayPal users in one touch. Typing in and remembering user IDs, passwords and card numbers will quickly become a thing of the past as one-touch payments will be the magical experience that customers expect, turning shoppers into buyers and app downloads into active users.
“While we are making One Touch PayPal payments available in beta in the US today, we will be moving to general availability next month. When we do, all US businesses that have implemented the Braintree V.Zero SDK will have automatic access to the one-touch experience on both iOS and Android.”