A case study that details an NFC-based shopper marketing service tested by soft drinks giant Pepsi is now available to download free of charge from the NFC World+ Knowledge Centre. The study, produced by solution provider Rehrig Pacific, explains how the Pepsi Frozen Faceoff promotion worked, the challenges that were overcome and details the results of the campaign.
- Russian banks prep for launch of national biometric ID platform
- UK to move beyond ‘peak cash’ this year
- Australian iPhone users ‘more likely to bank with a provider if it supports Apple Pay’
- Google Pay replaces Android Pay app starting today
- NXP to host NFC for consumables and accessories webinar on 22 February