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    News in brief

    Pepsi NFC case study now available

    News in brief

    A case study that details an NFC-based shopper marketing service tested by soft drinks giant Pepsi is now available to download free of charge from the NFC World+ Knowledge Centre. The study, produced by solution provider Rehrig Pacific, explains how the Pepsi Frozen Faceoff promotion worked, the challenges that were overcome and details the results of the campaign.

    Filed by Email Sarah Clark Published • Last updated 4 September 2014, 14:33

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