Subway restaurants across the US are to begin accepting NFC mobile payments on 1 October, using new POS terminals that carry branding from mobile network operator-owned commerce venture Softcard. The terminals will enable the 26,000 Subway outlets in the US to accept a full range of NFC payments services, including Apple Pay, Softcard has told NFC World+.
As well as mobile payments, Softcard and Subway are also teaming up to deliver offers to Softcard users, starting with a promotion that offers US$1 back on every purchase over US$1, provided they pay using the American Express Serve card stored in their NFC wallet.
“In the coming months” the Subway Card Rewards Program will also be included in the Softcard app, providing customers “in participating Subway Rewards markets” with the ability to collect loyalty points by tapping their NFC phone to the Softcard POS terminal at the point of sale.
“Softcard has proven to be a valuable partner to us and we are proud to extend our relationship with them,” says Carman Wenkoff, Subway’s chief information officer. “As we’ve worked together to implement and pilot this technology, we’ve been impressed with the Softcard team and opportunities available through the Softcard platform. By embracing mobile payments and loyalty with Softcard’s SmartTap technology, we’re making it easier for customers to enjoy smart choices on the go.”