Swedish taxi firm Taxi020 is promoting downloads of its booking app via NFC posters placed in 70 restaurants, bars and cafes in the cities of Stockholm and Gothenburg. Customers who tap the posters are taken to the app’s download page on Google Play or Windows Store and can then use it to obtain a fixed price quote from the taxi operator on their mobile phone. “The idea is to target people on their way home after a nice meal or drink out,” supplier Adfields’ Martin Kemeny told NFC World+.
- Square arrives in the UK
- Nordic banks roll out first mobile payment services with support for Dankort
- Boston Fed calls for clearer value proposition to encourage mobile payments
- Apple Pay to launch in Taiwan on March 29?
- Wells Fargo to add NFC mobile withdrawals to ATMs later this year