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    News in brief

    Newspaper tests BLE beacons

    News in brief

    Dutch newspaper publisher NDC Media is testing Bluetooth beacons with thirty shops in the town of Leeuwarden, Netherlands, to send offers to consumer smartphones running the Lightcurb mobile app. “The overarching goal is to connect shoppers and entrepreneurs together; this test is designed to gain experience,” NDC explains. The company is working with Lightcurb platform operator Snakeware for the pilot, which is scheduled to run until the end of 2014.

    Filed by Email Mike Clark Published • Last updated 21 October 2014, 13:58

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