NFC World

82% of UK marketers unaware of NFC OOH advertising

Clear Channel

Only 18% of marketers are aware that out-of-home (OOH) advertising campaigns can make use of NFC and QR codes, survey data from Clear Channel UK reveals, despite them citing ‘innovation’ as one of their top buying considerations when under pressure to find new ways to reach mass audiences. More













NFC World

Bulgari unveils luxury NFC smartwatch

Italian jewellery brand Bulgari will enter the luxury smartwatch market next year when it launches the NFC-enabled Diagono Magnesium watch – allowing users to make contactless payments, access personal data, as well as unlocking doors at home, at work, or on their own car or yacht... More


What's New in Payments

PayPal explains why it’s buying mobile wallet provider Paydiant

Anuj Nayar

“What Paydiant has is a clarity of focus on mobile and how large merchants need to utilise mobile to connect with their customers — they’re a small company doing that very successfully with some really cool brands,” Anuj Nayar, senior director of global initiatives at PayPal, has told NFC World as the payment giant prepares to complete its acquisition of the payments platform provider for a reported US$280m... More




What's New in Payments

Naver Pay to go live in June

Korean internet portal Naver is to introduce a mobile payments platform from June that will let users verify themselves using fingerprint recognition and make payments using their Naver ID, a password, the mobile number of the recipient and either a credit or debit card... More