French supermarket chain Intermarché has introduced an NFC shopping service at its Issy-les-Moulineaux, Paris store, enabling customers to add products to a digital shopping basket and receive personalised discount vouchers with a tap of their NFC phone.
“This application uses NFC technology integrated into SES G-tag+ NFC electronic labels,” Store Electronic Systems (SES), supplier of the shelf edge labels installed by the supermarket, explains.
“It allows shoppers to make up their shopping basket on their smartphone by holding it near the label, to benefit instantly from personalised discount vouchers, to know at all times the exact total of their purchases and to go through the checkout without unloading their basket.”
“As for payment, you still have to pay in a classical way for the moment,” SES explained to NFC World. “But, definitely, payment with the smartphone through NFC technology is the next step for this connected store.”