PARTNER NEWS: Renewable packaging solutions provider Stora Enso is to begin integrating RFID technology supplied by NXP Semiconductors into its packaging. The move will allow products to be tracked and traced throughout the entire supply chain, as well as enable the end consumer to find out further information about a product and to check its authenticity with a tap of their NFC smartphone.
“By using NXP RFID technology such as NFC and ultra-high frequency (UHF), Stora Enso smart packages can be easily tracked and traced through the entire supply chain providing full end-to-end transparency,” NXP explains.
“The integrated technology is also able to detect if the smart package has been tampered with en route to the consumer and, once in the hands of the consumer, can provide additional information and interaction through (the tap of) an NFC-enabled smartphone. This visibility and insight is critical for brands and major manufacturers to ensure their products are being shipped and handled correctly.”
Full details can be found in the press release:
NXP and Stora Enso to Develop Intelligent Packaging Solutions
Stora Enso’s packaging businesses are in a phase of rapid development. Stora Enso and NXP have begun co-operation on intelligent packaging solutions. First commercial products are ready in the micro-fibrillated cellulose (MFC) business. To enhance this development a new innovation centre will open in Helsinki this year
NXP Semiconductors and Stora Enso have entered into joint development of intelligent packaging solutions. The development will focus on integrating RFID (Radio frequency identification) into packages for consumer engagement and supply chain purposes. The collaboration will also focus on brand protection and the development of tamper evidence applications. These solutions will benefit both consumers and brand owners.
By using NXP RFID technology such as near field communication (NFC) and ultra-high frequency (UHF), Stora Enso smart packages can be easily tracked and traced through the entire supply chain providing full end-to-end transparency. The integrated technology is also able to detect if the smart package has been tampered with en route to the consumer and, once in the hands of the consumer, can provide additional information and interaction through (the tap of) an NFC-enabled smart phone.
This visibility and insight is critical for brands and major manufacturers to ensure their products are being shipped and handled correctly. For consumers the benefits are two-fold; the smart packaging can verify the authenticity of the product and also provide care, usage and other important information via the NFC-enabled tag.
“The co-operation with NXP offers substantial business opportunities for Stora Enso. We have already worked on several concept cases with customers and partners within intelligent packaging. The co-operation with NXP will enable us to bring this development closer to market and provide faster scalability in intelligent paper and board solutions,” says Karl-Henrik Sundström, CEO, Stora Enso.
“Our RFID technology in combination with Stora Enso’s packaging solutions creates additional value to both consumers and brand owners by providing information and insights along the complete supply chain,” said Ruediger Stroh EVP & GM Security & Connectivity, NXP Semiconductors. “The ability of the RFID tag to detect when a package has been compromised and also provide additional product information via NFC truly enables a unique, smart, engaging brand experience and is another example of how security can be broadly implemented to protect our everyday lives.”
About Stora Enso
Stora Enso is a leading provider of renewable solutions in packaging, biomaterials, wood and paper on global markets. Our aim is to replace non-renewable materials by innovating and developing new products and services based on wood and other renewable materials. We employ some 27,000 people in more than 35 countries, and our sales in 2014 were EUR 10.2 billion. Stora Enso shares are listed on NASDAQ OMX Helsinki (STEAV, STERV) and Stockholm (STE A, STE R). In addition, the shares are traded in the USA as ADRs (SEOAY) on the International OTCQX over-the-counter market. www.storaenso.com
About NXP Semiconductors
NXP Semiconductors N.V. creates solutions that enable Secure Connections for a Smarter World. Building on its expertise in High Performance Mixed Signal electronics, NXP is driving innovation in the application areas Connected Car, Security, Portable & Wearable and Internet of Things. NXP has operations in more than 25 countries, and posted revenue of USD 5.65 billion in 2014. Find out more at nxp.com