Visitors to this year’s Cannes Lions event will be notified when one of their LinkedIn contacts is nearby or when they have signed up for the same sessions as a favourite via beacons installed by Eventbase. “When attendees from the same LinkedIn network are in the vicinity, icebreaker messages will prompt you to instigate conversations with delegates with similar interests,” Eventbase says.

Next: Visit the NFCW Expo to find new suppliers and solutions