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    Apple to show ads based on prepaid balance?

    News in brief

    Apple could begin sending targeted advertising to users based on the amount of prepaid funds they have available, according to a newly published patent application. “Goods and services are marketed to particular target groups of users sharing a common profile which may be selected to increase the likelihood of the users responding to the advertisements,” the patent says. “The common profile of users may be based on the amount of prepaid credit available to each user.”

    Filed by Email Rian Boden Published • Last updated 21 July 2015, 13:36

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