Toys R Us app gets Snap-to-Coupon

Toys R Us has added a feature in its mobile app that lets shoppers take a photograph of any coupon they see in a newspaper, catalogue or on a receipt to instantly generate a mobile-optimized version that can be stored inside the app. “The retailer is then able to leverage push notifications to remind consumers to use the coupon,” visual search provider Slyce says.

Comments Got something to add or correct? Let us know!