Pittsburgh Penguins fans get BLE offers

Fans of the Pittsburgh Penguins ice hockey team will receive exclusive content on their mobile device when attending games at the Consol Energy Center throughout the 2015-2016 season via Bluetooth Low Energy (BLE) beacons. “Beacon-triggered content will include greeting fans as they enter the arena with special content, an interactive experience at the Mario Lemieux statue and concession offers and discounts,” platform provider Rover says.