US Bank loyalty program goes mobile

US Bank FlexPerks Visa customers can now use their mobile phones to redeem loyalty points. “Customers simply activate real-time rewards, make a purchase with their FlexPerks Visa card and respond to a text message to accept or decline a redemption offer,” US Bank says. “Accepted offers trigger a credit to the customer’s billing statement for the purchase amount and a deduction of FlexPoints from the customer’s point balance.”