US shoppers back mobile gift cards

More than half of US online shoppers (56%) are interested in storing gift cards on their mobile phone, according to research from CashStar. “Residents of Western states expressed the most interest in mobile options (59%) and also are most interested in receiving digital gift cards versus plastic (22%),” the company says. “Younger shoppers are far more interested in storing gift cards on their mobile phones — 74% of 18-24 year olds vs. just 34% of those aged 66 and older.”