China Unicom reveals mobile couponing lessons

A case study that details the lessons learned by mobile network operator China Unicom when implementing mobile couponing and loyalty solutions in the Chinese market is now available to download from the NFC World+ Knowledge Centre. ‘China Unicom: Delivering mobile couponing and loyalty services to the Chinese market’, produced by the GSMA, also explores the opportunities available when mobile network operators and merchants work together to implement retail incentive programs.