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    Ford enters the mobile payments market with FordPay

    FordPay

    SPACE SAVER: FordPay lets drivers find, book and pay for parking from their car

    Ford car owners will soon be able to make transactions from their vehicle for services such as car parking using FordPay, a virtual wallet that stores payment details on their mobile phone. The feature is part of the FordPass platform which aims to offer drivers more “mobility options” and includes merchant rewards.

    “Ford is working with ParkWhiz and Parkopedia to help people find and pay for parking more easily, and with FlightCar to borrow and share vehicles when they travel,” the car maker says. “Services will include ride sharing, car sharing, multimodal transportation and more. Members can pay for these services through FordPay.

    “FordPass members can talk to personal mobility assistants — FordGuides — night or day to help resolve their mobility challenges, whether finding a more efficient way to get around or booking parking before reaching their destination,” the company continues.

    Rewards

    “Members can reserve and pay for advance parking, virtually build their ideal vehicle at one of several FordHubs globally and receive rewards for FordPass membership loyalty,” Ford adds. “Members will be rewarded for doing simple things, such as registering to become a member, booking parking or interacting with FordGuides.

    “And, by collaborating with affinity partners McDonald’s, 7-Eleven and others, FordPass can recognise members with access to merchandise and unique experiences.

    “A FordPass membership is free for Ford vehicle owners and non-owners alike. FordPass launches this spring in the US and Canada, followed by other markets including Europe, China and Brazil later this year. FordPass capability is activated through smartphones.”

    A video gives an overview of FordPass:

    “As we’ve studied the mobility challenges people face, we designed FordPass to help provide services that make consumers’ lives easier,” says Mark Fields, Ford president and CEO. “FordPass is really about listening to people’s needs and developing ways to help them move better.”

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