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    News in brief

    Broadway theatres deploy BLE beacons

    News in brief

    Theatregoers on New York’s Broadway can now get information about the show they are seeing and receive offers from local restaurants, bars and other venues via Bluetooth Low Energy (BLE) beacons and the Playbill Passport app. The app has been developed by technology company Broadway Voice and Playbill magazine while the beacons have been supplied by Gimbal and are used in conjunction with Urban Airship’s mobile marketing platform.

    Filed by Email Rian Boden Published • Last updated 25 January 2016, 16:46

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