Diners at McDonald’s restaurants in Sweden can now turn their Happy Meal boxes into a set of virtual reality goggles and play a skiing game endorsed by the Swedish National Ski Team using their smartphone. The Happy Goggles have been developed to celebrate the 30th anniversary of the Happy Meal in Sweden.

“By re-folding the Happy Meal box, customers can create a pair of virtual reality glasses which makes it possible to experience virtual reality with a smartphone,” the fast food chain says. “Happy Goggles are a test designed to modernize the Happy Meal and provide a digital experience in addition to the physical toys usually found in the box.

“McDonald’s Sweden is the first in the world to develop the Happy Meal box into virtual reality goggles and the idea came about, quite simply, by folding the usual Happy Meal box in a new way. The result, with the addition of a pair of lenses, turned into the VR Happy Goggles. When combined with a smartphone, the Happy Goggles lower the threshold so that everybody can afford to experience VR.

“Together with the Happy Goggles, McDonald’s is also launching a VR skiing game ‘Slope Stars’ — a 360° ski experience allowing the user to open the doors to a world of fantasy, fun and how to stay safe in the ski slopes. The game is endorsed by the Swedish National Ski Team and will be available from Friday, March 4.”

“Right now, this initiative is being tested in Sweden,” McDonald’s adds. “We hope to be able to roll it out in your country soon.”

A video shows how the Happy Goggles work:

“The Happy Meal is one of our most loved menus and therefore an appropriate platform for reaching out to our family customers through experiences that focus on play and learning,” says Jeff Jackett, managing director at McDonald’s Sweden. “We believe that many people will enjoy the fun skiing game with the new Happy Goggles.”

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