Customers at upmarket UK supermarket chain Waitrose are trialling a ‘scan as you shop’ mobile app in three branches that lets them scan product barcodes on their phones as they place goods in their basket. “The trial is taking place in Waitrose shops in Clapham Common, Meanwood and Milngavie, with a view to rolling out the service to all Waitrose branches in 2016 if successful,” the company says. Waitrose began testing Bluetooth Low Energy (BLE) beacons in its stores in May 2014.
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