Swatch to focus on mass market smartwatches

Luxury watchmaker Swatch will focus its smartwatch activities on its plastic Swatch brand before considering the technology for its pricier models. “Making progress in the smartwatch market is crucial for Swatch, which is seen as the most vulnerable of the Swiss watchmakers to inroads by the Apple Watch and similar watches produced by Samsung Electronics and others,” The Wall Street Journal reports. The company launched its first NFC payments watch, the Swatch Bellamy, in China in October 2015.

  • Robert.Walter

    If like to see an update as to how swatch responds to Apple narrowing the gap to swatch by reducing the price of the Apple Watch by 50$ last week.