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    News in brief

    Swatch to focus on mass market smartwatches

    News in brief

    Luxury watchmaker Swatch will focus its smartwatch activities on its plastic Swatch brand before considering the technology for its pricier models. “Making progress in the smartwatch market is crucial for Swatch, which is seen as the most vulnerable of the Swiss watchmakers to inroads by the Apple Watch and similar watches produced by Samsung Electronics and others,” The Wall Street Journal reports. The company launched its first NFC payments watch, the Swatch Bellamy, in China in October 2015.

    Filed by Email Rian Boden Published • Last updated 18 March 2016, 15:29

    • Robert.Walter

      If like to see an update as to how swatch responds to Apple narrowing the gap to swatch by reducing the price of the Apple Watch by 50$ last week.

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