Analyst predicts exceptional growth for Apple Pay due to secure element approach

Apple Pay will experience greater success than Android Pay and will “grow exceptionally based on a belief that Apple Pay using a Secure Enclave/secure element inside of iOS has an advantage over Android Pay’s host card emulation (HCE) in that it’s more secure, with a similar user experience,” according to Piper Jaffray analyst Gene Munster. “We believe that Apple Pay will offer the most seamless payment experience on iOS regardless of whether its in-app, in-browser or in-store,” Barron’s reports Munster as saying.