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    French store uses augmented reality for Christmas shoppers

    News in brief

    French department store Galeries Lafayette is using augmented reality to offer Christmas shoppers a virtual Arctic experience telling the story of climate change. The store’s ‘Amazing Arctic Christmas’ tells the story of a family of polar bears who must venture away from the North Pole due to melting ice caps, taking refuge under the store’s dome. Parisian start-up Sky Boy has partnered with them to create a mobile app, in which the bears come to life in the store.

    Filed by Email Christopher Brown Published • Last updated 14 November 2016, 12:09

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