McDonald’s South Africa is piloting a mobile payment service at select restaurants in Johannesburg and Cape Town using social messaging app WeChat Africa, enabling customers to complete purchases by presenting QR codes generated by the app at the point of sale.
To mark the launch of Quick Pay, WeChat is also giving the first 20,000 McDonald’s customers 50% cashback when using the service to pay for their meal.
“We are continuously searching for innovative ways to enhance our customers’ experience,” says Daniel Padiachy, chief marketing officer at McDonald’s South Africa. “We believe that WeChat’s Quick Pay will further assist us in upholding these principles.
WeChat was launched in South Africa in November last year by Chinese ecommerce giant Tencent in partnership with Standard Bank. The service lets users make P2P transfers, pay for services such as airtime, data and electricity and make in-store payments by scanning QR codes at 30,000 merchants supporting the SnapScan mobile payments platform.
Quick Pay will stand alongside the SnapScan feature within WeChat, the company confirmed to NFC World. Only Quick Pay currently works at McDonald’s locations.
“Although Quick Pay is innovative, it also offers customers a much faster and easier payment option to traditional payment,” says WeChat Africa CEO Brett Loubser.
“Cash and card payments serve most payment scenarios very well. Our challenge is to create value for customers when they make payments.”
WeChat began offering in-store payments at nine Chinese merchants in September 2014. Tencent reported that more than 200 million customers have added their bank cards to its QQ Wallet and Weixin Pay mobile payment platforms in November 2015.