More than two fifths of all card-present transactions conducted globally (42%) between July 2015 and June 2016 used the EMV chip card standard, up from 33% for the previous 12-month period, standards body EMVCo has revealed.
In Africa and the Middle East, EMV transactions account for 90% of all card-present transactions — up from 84% in 2014-2015.
In Asia, EMV transactions account for 58%, up from 34% a year previous, while 89% of all card-present transactions were EMV chip-enabled in Canada, Latin America and the Caribbean.
EMVCo’s Europe Zone 1 region — broadly western Europe — maintained the highest percentage of EMV chip transactions with 98%, while Europe Zone 2 — broadly the CIS states and Asia — saw EMV transactions account for 75%, up from 65% in the previous year.
“The progress of EMV chip technology worldwide promotes the implementation of an interoperable payments framework, supporting an advancing range of payment methods, technologies and acceptance environments,” says Soumya Chakrabarty, EMVCo executive committee chair.
In the US, EMV transactions made up 7.2% of all card-present payments, up from 0.26% in the previous year.
“In addition to increasing global usage, the most recent data shows rapid adoption of EMV technology in regions that have recently implemented EMV chip infrastructures, such as the US and China. With this continued migration, EMVCo expects these figures to increase in the coming year, which could mean that global EMV transaction volumes would exceed half of all card-present payments.”