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    Apple Pay triples users in 2016 and prepares to launch in Taiwan

    The number of Apple Pay users has more than tripled over the past year, with transaction volume up 500% year-over-year, Apple CEO Tim Cook revealed during the company’s first quarter earnings call. The mobile payment service is also expected to launch in Taiwan “soon”.

    Apple Pay“Apple Pay continued its strong momentum, with the number of users more than tripling over the past year and hundreds of millions of transactions and billions of dollars in purchases in the December quarter alone,” Cook told investors.

    “Transaction volume was up over 500% year-over-year, as we expanded to four new countries including Japan, Russia, New Zealand and Spain, bringing us into a total of 13 markets.”

    The mobile payment service’s launch in Taiwan is imminent, according to the company’s website. It will launch in the country with support from Cathay United Bank, CTBC Bank, E.Sun Bank, Standard Chartered, Taipei Fubon Commercial Bank, Taishin International Bank and Union Bank of Taiwan.

    “Apple Pay on the web is delivering our partners great results — nearly two million small businesses are accepting invoice payments with Apple Pay through Intuit QuickBooks Online, FreshBooks and other billing partners,” Cook added. “And, beginning this quarter, Comcast customers can pay their monthly bill in a single touch with Apple Pay.”

    Apple Pay launched on the web in September 2016, allowing users to make online purchases using a ‘Pay with Apple Pay’ button.

    • Willam Hugh Murray, CISSP

      This really ought to answer the doubters about consumer acceptance. While these numbers are clearly not sustainable, neither do they need to be. Apple Pay is clearly a success. Along with Android Pay an Samsung Pay, mobile payments are clearly a success.

      This success is at least in part at the expense of “cards.” The brands and banks need to learn that they are now in the credit granting and transaction processing business, not the “card” business. The longer it takes them to get the message, the more of the transaction processing revenue they will end up sharing with others. In hindsight it will look obvious.

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