Customers of coffee chain Dunkin’ Donuts across the US can now place orders and complete a payment before leaving the house using their mobile phone and a new feature that has been added to Google-owned traffic and navigation app Waze.
Dunkin’ Donuts is the first brand to make use of Waze’s Order Ahead function, which is set to be rolled out to more Waze brand advertisers in “the near future”.
“With the Order Ahead feature, Dunkin’ Donuts and Waze are making the route to Dunkin’ faster and easier than ever for DD Perks members, creating a seamless experience allowing users, before beginning their trip, to use Waze to pinpoint the nearest Dunkin’ Donuts restaurant and tap a single button to launch On-the-Go Ordering within the Dunkin’ mobile app,” the chain says.
“To utilise Waze’s new Order Ahead feature, Dunkin’ Donuts guests must update their Dunkin’ mobile app for their iPhone, iPod Touch and Android smartphones.”
Waze is a navigation app owned by Google that provides traffic information and other road data to drivers once they have entered in their destination address. It recommends the fastest routes based on real-time driving and data from “millions of users” and alerts drivers to low gas prices and relevant offers from their favourite brands.
“Loyalty is the main focus for all that we do at Dunkin’ Donuts,” says Scott Hudler, chief digital officer at Dunkin’ Brands. “Leveraging the best technologies and partnering with leading brands like Waze helps our brand continue to stand apart for valuing our loyal guests and providing them with exciting and innovative new ways to purchase Dunkin’ Donuts food and beverages as quickly and seamlessly as possible.”
“Our new Order Ahead feature expands Waze’s mission of saving time on the road by enabling consumers to now also save time in-store, while giving brands a new opportunity to engage with their customers,” adds Jordan Grossman, head of business partnerships in North America at Waze.
“We’re excited to launch this feature with Dunkin’ Donuts, a long-standing partner of ours, and look forward to rolling it out with more brand advertisers in the near future to further personalise the driving experience for Wazers, saving them time and money.”