Customer satisfaction high for banks offering mobile payments

Customer satisfaction, overall brand image and retention metrics for banks are higher among customers who have a mobile payment service linked to their bank account, findings from the J.D. Power 2017 US Retail Banking Satisfaction Study reveal. β€œThe trend is most pronounced among the emerging affluent segment of millennial customers with incomes above US$80,000, among whom 64% currently have mobile payment services linked to their accounts,” the research finds.