How Coca-Cola is using smartphone data to personalise in-store ads — Econsultancy — “The data includes anything from your basic gender or age demographic to previous browsing history. So, an ad could change from Coke Zero to Glacéau Smartwater if it recognises a preference for healthier products… Coca-Cola’s endcaps also involve communicating wirelessly with devices to send tailored offers or coupons.”
- Bank of China lets taxi drivers accept central bank digital currency payments on NFC mobile phones
- Juniper forecasts 25% increase in POS terminal transaction values by 2028
- STMicroelectronics launches NFC tag chip with elliptic curve cryptography
- NFC Forum survey finds majority of consumers now prefer making payments with their mobile phone
- Hello, NFCW readers!