Mastercard eyes the future of retail with Augmented Reality shopping experience — Mastercard — “This new AR experience from Mastercard will not only let shoppers view digital representations of products before they commit to a purchase, but also learn more about what they are buying, see additional options not available in the physical location and get instant recommendations or other information relevant to their unique experience. When done shopping, users can pay for items using Masterpass, which will first authenticate the user’s iris.”
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