Mastercard establishes biometrics as the new normal for safer online shopping — Mastercard — “Consumers will have the capability to use biometrics, such as fingerprints or facial recognition, as a way to identify themselves when they shop and pay with Mastercard as of April 2019… This shift to biometrics is part of Mastercard’s new action plan to help banks, retailers and partners to prevent fraud and improve the consumer experience in the new digital environment. It also meets new regulatory requirements around Strong Customer Authentication set out by PSD2 and is aimed at ensuring a smoother consumer experience and reducing unjustified declines.”