Starbucks’ Schultz: Blockchain and digital currencies are bringing us into a new age — Yahoo Finance — “I believe that we are heading into a new age, in which blockchain technology is going to provide a significant level of a digital currency that is going to have a consumer application… We think we have something to offer the companies that are chasing this because we are in a position to create the trusted legitimate place in which this could be accepted and possibly take advantage of the mobile payment digital platform that we have created.”
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Debit and credit card transaction fees are a big line item in Starbucks income and expense statement. If a block chain system would allow them to bypass even a portion of this, it would be attractive.