eMarketer: Mobile payments adoption held back by ‘strong contactless card usage’ in Europe

Global proximity mobile payment users: eMarketer’s estimates for 2016–2021 — eMarketer — “In 2018, for the first time, more than one-third (34.9%) of smartphone users ages 14 and older will use a mobile phone to pay for a purchase at a physical point of sale (POS) at least once every six months… Adoption in parts of Western Europe has been held back by strong contactless card usage. Consumers appear less likely to tap and pay with their mobile phones when their credit and debit cards already offer a similar level of convenience.”

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