Kilchoman NFC mobile marketing campaign outperforms traditional digital benchmarks; Campaign success leads to re-order — Thinfilm — “NFC generated a 6.5% engagement rate among consumers, outperforming more traditional digital marketing channels such as display, email, search, and social… Based on the success of the original campaign, Kilchoman will integrate Thinfilm’s NFC technology directly into the whisky bottle labels, eliminating the neck-tags.”
- NFC Forum certifies Cilab for TR13.1 wireless charging testing
- ST provides insight into using NFC tags to enhance consumer experiences
- NFC Forum adds certification for NFC wireless charging
- NP Plastibell adds ultra-miniaturised ST NFC tags to pre-filled syringes
- German luggage brand leverages NFC for product authentication and customer engagement