H&M invests in Klarna to let fashion shoppers ‘try before they buy’

H&M and Klarna partner to elevate the modern shopping experience for consumers — H&M Group — “H&M and Klarna will further integrate H&M’s digital and physical stores to give customers a seamless, personalised and engaging shopping experience no matter where, when and how they shop… This will include frictionless instore, mobile and online payments, simplified deliveries and returns and the flexibility to decide how and when to pay including the popular ‘try before you buy’ pay later service.”

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