Snapchat opens empty shop that lets customers buy Lego clothing in AR

Snapchat is using AR to transform an empty shop into a pop-up Lego Wear Store — Evening Standard — “When you enter the store, you need to scan a Snapcode on the photo-sharing app, which uses augmented reality (AR) technology to showcase the clothes and in-store displays… Prospective buyers can purchase clothing through the integrated ‘shop now’ feature on Snapchat. This takes them through to the Lego Wear e-commerce site where they can select their preferred item and have it delivered to their home.”

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