Analysts: 43% of iPhone users have now enabled Apple Pay

Apple Pay adoption continues to climb — Loup Ventures — “We estimate, based on our survey work as well as the growth in transactions, countries, locations, and banks, that 43% of global iPhone users have enabled Apple Pay. This is up from 36% in Sep-18 and 20% in Dec-17. That implies there are currently 383m Apple Pay users, up 21% sequentially and 135% y/y… We estimate that 24% of US iPhone users have used Apple Pay vs 47% of international users.”

Comments Got something to add or correct? Let us know!