Despite still being only in a test phase in India, mobile payments via Facebook’s WhatsApp instant messaging platform will launch in more markets this year, according to Facebook CEO Mark Zuckerberg.
Speaking during a keynote address at Facebook’s annual developer conference F8, Zuckerberg said payments offered the company one of the biggest opportunities to simplify the customer experience.
“This is a part of the vision that I’m particularly excited about,” he said.
“Payments is one of the areas where we have an opportunity to make it a lot easier. I believe it should be as easy to send money to someone as it is to send a photo.”
The service has been on test in India since February last year with about a million people now using the service, Zuckerberg confirmed.
“It is being used a lot and the feedback so far is great,” he told conference delegates.
International expansion will now take place, he revealed: “We are already working on rolling this out in a number of other countries later this year.
However, expansion plans and greater detail on the service won’t be revealed until later, he said.