McDonald’s links up with Alibaba’s food ordering app to drive loyalty card sign ups

McDonald’s China links loyalty program to Ele.me app — Alibaba — “Starting this week, Ele.me users can activate a McDonald’s membership card with just one click on the app to earn loyalty points for purchases and receive vouchers worth up to RMB88.5 ($12.80). The fast food giant attracted nearly 20,000 new members on its first day of launching the service on May 20, while single-day orders increased about 20% week-over-week, McDonald’s China said.”

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