Visa rolls out ‘sensory branding’ to a million points of sale in 25 countries

Animation, sound and vibration – How Visa is reinforcing consumer trust in a changing payments world — Visa — “Visa today announced that its sensory branding suite is live at more than one million points of sale in 25 countries. The suite is comprised of sound, animation and haptic vibration brand cues that occur with a Visa payment transaction.”

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