Alipay to use ‘beauty filter’ to boost adoption of face payments terminals

Alipay adds a beauty filter to its facial scan payment system to encourage more female users — Radii China — “The move came after Sina Weibo’s tech channel pointed to data that showed male adoption rates of facial scan payments on Alipay were higher than those for females. ‘Be honest, when you’re using the facial payment option, do you think you’re ugly?’ asked the account via a poll. After more than 40,000 people voted, the poll showed that over 60% felt the payment method made them look ugly and ‘not as pretty as when taking a normal photo’.”

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