Only 8% of European consumers are aware of NFC technology, up just 2% from a year ago, a survey of 9,000 people in six European countries has found... More
Consumer awareness of NFC remains low across Europe
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Continental tests NFC car keys
Drivers can use the new digital key platform to unlock and start electric rental cars, find and book vehicles and access charging stations. More
Trevica picks Cardtek TSM platform
MasterCard-owned payments processor Trevica has selected Cardtek Group’s TSMXpert platform to offer mobile payment solutions to European banks and service providers... More
Starhub launches NFC movie tickets in Singapore
“The mobile ticketing innovation is the world’s first NFC mobile wallet with P2P redemption of movie tickets,” says technology provider C-SAM. “This new capability reduces the time customers spend purchasing and redeeming tickets, creating a compelling and seamless customer experience for movie ticketing.” More
Three runs NFC ad campaign on Stockholm subway
“We are still in the early days of NFC in Sweden and we are far from mass market when it comes to smartphone penetration,” technology provider Tapit’s Niklas Bakos told NFC World. “Yet, we are already seeing as much NFC tags as QR codes being used in our recent campaigns. Just imagine when the penetration of smartphones increases in Sweden; the potential for NFC is huge.” More
Harvard Medical School develops NFC medication tracking system
The new technology combines Android tablet PCs with NFC tags attached to patients’ wristbands, medications and nurses’ ID badges and is designed to make the administration of medicines easier, safer, faster and more cost-effective, Dr Adam Landman has told NFC World. More
NBS gets Turkish TSM deal
NBS Technologies has announced that its Xpressi Trusted Service Manager (TSM) platform has been chosen by an unnamed customer in Turkey... More
MTS launches NFC transport tickets in Novosibirsk
The new Mobile Ticket service is available on 96% of the city’s public transportation network and is set to be expanded to up to nine more cities across Russia this year. More
NHS uses NFC for drink campaign
Marketing agency Charge has taken to the city streets in north east England to promote “Don’t let drink sneak up on you”, an alcohol abuse awareness campaign being run by the NHS’ Change 4 Life project... More
Universal Music launches NFC poster campaign in Paris
Mobile network operator Orange has teamed up with outdoor advertising company Insert to enable fans to download information about the new album by French artist Zazie as well as purchase it from their mobile phones. More
Gemalto sees profit in TSM services
“Customers will only have one TSM. It’s like a billing system; if you’re in, it’s harder to get you out rather than if you fight to get in,” says Olivier Piou. “I think that we have a very good momentum.” More
Rogers adds Suretap phones
Canadian mobile network operator Rogers has added three Android and four BlackBerry NFC phones to the list of devices that work with its Suretap NFC payments service... More
Telecom Italia tests NFC food deliveries
Telecom Italia has launched a new initiative, in collaboration with Unicoop Tirreno, allowing employees to order grocery deliveries at work using NFC smart posters placed around their offices... More
EMT pushes NFC in Estonia
Estonian mobile network operator EMT is promoting the use of NFC by making tags available in all its stores across the country... More
Wolfsoniana Museum adds NFC tags to exhibits
The Wolfsoniana Museum in Genoa, Italy is offering visitors a more immersive experience with the addition of NFC and QR code tags to eleven of its artworks... More
Samsung promotes Galaxy Note II with NFC campaign
Samsung Electronics Australia has launched an ad campaign for the Galaxy Note II that makes use of NFC... More
Hointer adds NFC to next generation store concept
“I think that it is very important for us, as retailers around the world, to reinvent the way customers shop in store,” says the CEO of fashion retailer Hointer, which uses NFC, QR codes and self-checkout to replace traditional shop assistants. “It has lost its edge and has fallen behind online shopping and what it needs is an infusion of sorts; an infusion of technology that I found in NFC.” More
Towns pick NFC to drive shoppers back to British high streets
“A town and city centre is only vibrant and thriving if people find a reason to go there”, Guy Douglas of ATCM says. “NFC is a way of delivering an enhanced town centre offer, which can only be a good thing especially when the high street is hugely challenged by ecommerce.” More
Canadian Kiosk launches NFC rewards
Users of the online city guide can take part in real world missions that let them collect rewards by visiting, say, three different art galleries in a six hour period or three participating bars in twelve hours. More