NFC World

M-coupons to be worth over $43bn

The total redemption value of mobile coupons will exceed US$43 billion globally by 2016 — an eightfold increase from $5.4bn this year — as they are increasingly delivered by mobile apps, according to a new report from Juniper Research... More



NFC World

Atria launches first NFC-enabled book

The Impulse Economy

The first 1,000 copies of a The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy, a new book by Gary Schwartz, chairman of the US chapter of the Mobile Entertainment Forum (MEF) and CEO of Impact Mobile, are to ship with NFC stickers on their front covers... More