Elle launches BLE beacon offers across the US

Elle

Women’s fashion magazine Elle has launched a promotion across the US that makes use of Bluetooth Low Energy (BLE) beacons and geofence technology to trigger exclusive content and offers in a shopper’s smartphone when they are within range of a participating store partner... More








NFC World

ECMA updates NFC security standards

ECMA International

Standards body ECMA International has published updates to five NFC standards — ECMA-385, ECMA-386, ECMA-409, ECMA-410 and ECMA-411 — designed “to ensure the security of NFC communication and the confidentiality, integrity and authenticity of data transfer between devices”. More


What's New in Payments

SmarTone unveils Kiss mobile marketing platform with NFC payments and Bluetooth beacons

Hong Kong mobile network operator SmarTone has unveiled Kissco, an end-to-end mobile marketing platform incorporating Kiss Pay, a mobile payments service based on NFC and ultrasound technology, a Kiss Dollars loyalty program and Kiss Beacons to allow retailers to send out offers and promotions directly to customers’ smartphones from their stores... More





Target tests Bluetooth beacons in 50 US stores

US retail giant Target has begun testing Bluetooth Low Energy (BLE) beacons in 50 stores nationwide to send deals and recommendations on nearby products directly to a shopper’s smartphone running the retailer’s iOS mobile app... More


What's New in Payments

SIX and Swisscom partner with banks for national mobile payments service

SIX and Swisscom

Switzerland’s financial infrastructure operator SIX and telecommunications provider Swisscom have partnered with a number of banks in the country to establish a nationwide mobile payments service that would enable consumers to make in-store mobile payments at retail locations using either NFC, Bluetooth Low Energy (BLE) or a combination of both, SIX has told NFC World... More





NFC World

FlexStr8 brings NFC tracking to hazardous chemicals

Smart label systems provider FlexStr8 has unveiled an NFC solution for the Globally Harmonized System of Classification and Labelling of Chemicals (GHS) system that would allow users to print labels and give chemical handlers, emergency first responders and consumers access to important hazardous information by tapping their NFC devices against products... More