Pinterest rolls out QR-like Pincodes for stores, brands and magazines

Introducing Pincodes! Discover ideas from brands and publishers — Pinterest — “Nordstrom will now feature Pincodes throughout select stores. When you come across one, just pull out your Pinterest app to unlock a little inspiration, like Nordstrom’s carefully curated Gifts Under $100 board. You’ll also start seeing Pincodes on products from Kraft Heinz (just imagine the recipes you’ll turn up!), in select Home Depot stores, from auto companies like Kia’s exhibit in the LA Auto Show and throughout the December issue of Real Simple.”




US pharmacy deploys NFC shelf labels for greater product insight

Chambers' Apothecary

Customers visiting US pharmacy and wellness center Chambers’ Apothecary in Chambersburg can now tap their NFC devices against NFC tags affixed to shelves throughout the store to interact with products and access a “wide variety of information” including user reviews, customer surveys and videos directly on their mobile phone... More


How Coca-Cola is using smartphone data to personalise in-store ads

How Coca-Cola is using smartphone data to personalise in-store ads — Econsultancy — “The data includes anything from your basic gender or age demographic to previous browsing history. So, an ad could change from Coke Zero to Glacéau Smartwater if it recognises a preference for healthier products… Coca-Cola’s endcaps also involve communicating wirelessly with devices to send tailored offers or coupons.”

















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