Archive: Shopper Marketing
April 6th, 2017
Consumers can now be offered the chance to win prizes related to the purchases they make both in-store and online by playing games such as scratch cards and slot machines that are integrated into a merchant’s payment confirmation pages online and at the payment terminal in a store.
February 17th, 2017
Fashion retailers Ralph Lauren and Rebecca Minkoff are testing smart dressing-room mirrors that will soon allow shoppers to “wave their phones in front of the mirror and make a purchase using Apple Pay or Android Pay”, Bloomberg reports. The mirrors from Oak Labs read RFID tags on clothes and display complementary items, and allow customers to adjust the lighting and alert store assistants.
What’s New in Payments: Leading international innovators explain the latest payments trends and technologies in free special report
February 16th, 2017
Senior executives from Starbucks, Pizza Hut, Barclaycard, Swatch and CaixaBank are among 12 leading payments innovators who have contributed to What’s New in Payments, a 104-page special report that is now available to download free…
February 15th, 2017
Mobile financial service providers are failing to fully realise the potential of loyalty programs to drive revenue growth, a survey by customer experience solutions provider Amdocs and consultancy firm Ovum says, while those who employ…
February 14th, 2017
Nearly half of mobile users in the US and UK (49%) say they would like more conversational chatbot and/or SMS messaging options with brands, research released by OpenMarket says. “Chatbots are more than a short-lived fad,” says the company’s Jay Emmet. “They are an untapped mobile engagement solution that consumers and businesses could benefit from both from a convenience and financial perspective.”
February 13th, 2017
Drinkers of Jameson Irish Whiskey can access prizes and giveaways by tapping their phones against an NFC tag placed on a special edition bottle marking St Patrick’s Day in Ireland. Jameson previously distributed 25,000 NFC bottle holders at the Melbourne International Comedy Festival in March 2015.
January 11th, 2017
Vehicle recognition is being used to deliver advertisements for luxury holidays in Bermuda to London drivers with high-value cars. If a car valued at more than £40,000 (US$48,586) and less than four years old is detected passing a billboard, a personalised advertisement with messages such as “Hello Bermudaful in the Range Rover” is displayed. The campaign is run by Media Agency Group on behalf of Bermuda Tourism.
January 3rd, 2017
Fast food chain KFC and Chinese internet giant Baidu have opened a smart restaurant in Beijing’s Financial Street that uses facial recognition to make menu suggestions to new customers based on their gender, age and…
December 6th, 2016
Amazon employees in the US are testing a physical grocery store format that will use technology developed for self-driving cars to allow consumers with a dedicated mobile app to walk in, pick up the items…
December 1st, 2016
PARTNER NEWS: Alzheimer’s Research UK (ARUK) is using Bluetooth Low Energy (BLE) beacons on digital payment solutions provider Proxama’s beacon network to promote its Santa Forgot Christmas campaign. The video is being shared across buses,…
November 25th, 2016
ATM manufacturer Diebold Nixdorf and Australian banking services provider Cuscal are using beacon technology to deliver personalised marketing offers to people as they approach cash machines or bank branches. Cuscal is testing the technology, which involves using beacons to deliver messages via bluetooth to smartphones including specific apps. The aim is to identify how effective such marketing is during what is described as the ‘approach phase’ of the consumer experience, rather than the ‘transact phase’ once a card has been inserted in an ATM.
November 22nd, 2016
London’s Covent Garden shopping district is showcasing what it claims to be the largest showcase of augmented reality (AR) technology attempted in one location, with Christmas shoppers offered exclusive offers, gift guides and immersive shopping…
November 15th, 2016
American Express cardholders will soon be able to redeem Membership Rewards points at Rite Aid, the first US pharmacy chain to formalise such a deal with the financial services company. Customers will be prompted to use points for their purchases after they swipe, tap or insert a Membership Rewards-enrolled American Express card in-store.
November 14th, 2016
French department store Galeries Lafayette is using augmented reality to offer Christmas shoppers a virtual Arctic experience telling the story of climate change. The store’s ‘Amazing Arctic Christmas’ tells the story of a family of polar bears who must venture away from the North Pole due to melting ice caps, taking refuge under the store’s dome. Parisian start-up Sky Boy has partnered with them to create a mobile app, in which the bears come to life in the store.
November 11th, 2016
Hamad International Airport (HIA) in Qatar has launched an Android version of its mobile app, which uses iBeacon technology to deliver passengers information about special offers at retail outlets, as well as real-time details on flights, baggage claim and location-based services. The iOS version of the HIA Qatar app has also been upgraded to make use of Apple’s indoor mapping service. “Investing in state-of-the-art technology is crucial for maintaining our position among the top airports in the world,” says Suhail Kadri at HIA.
November 1st, 2016
Italian olive oil brands Buonamici, La Ranocchiaia, SPO and Il Cavallino are integrating NFC tags into their product lines to enable authentication and enhance consumer engagement, by delivering product information and other relevant content to…
October 31st, 2016
Amazon has added more than 60 brands to its Amazon Dash Button program that allows consumers to reorder consumables around their home with a press of a button. “Customers will now find even more brands to choose from across a variety of new beverages and pantry essentials, as well as pet treats and personal care items like toothbrush heads and dry shampoo,” the company says. The program expanded internationally in August, launching in Austria, Germany and the UK. The Dash Replenishment Service was launched in January 2016.
October 21st, 2016
Pizza Hut in the UK has unveiled what it describes as the world’s first pizza-ordering tattoo. The stick-on tattoo includes NFC and QR code technology and can be used to order a customer’s favourite dish…
October 17th, 2016
Mobile offers provider Koupon Media has partnered with Verifone to enable all retailers using the Verifone Commander platform to create and distribute mobile coupons on the Koupon Platform. “The integration will allow all retailers… to create, manage and distribute mobile coupons by Koupon Media with unique barcodes that are immediately deactivated once scanned,” Koupon Media says.
October 11th, 2016
PARTNER NEWS: Digital payment solutions provider Proxama has secured deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to create the UK’s biggest Bluetooth Low Energy (BLE) beacon-based advertising platform….