Target tests Bluetooth beacons in 50 US stores

US retail giant Target has begun testing Bluetooth Low Energy (BLE) beacons in 50 stores nationwide to send deals and recommendations on nearby products directly to a shopper’s smartphone running the retailer’s iOS mobile app... More


Hampton Inn hotels install beacons in Seattle

Guests at hotel chain Hampton Inn are to be greeted with personalised messages, digital concierge services, directions and tailored offers on their smartphones via Bluetooth Low Energy (BLE) beacons deployed across  Seattle... More









NFC World

Jobseekers offered head start on new vacancies with a tap of NFC phone

Jobseekers in Australia, New Zealand, the US and UK could soon be able to get a head start on new vacancies by tapping their NFC phone against signs, posters and window stickers placed in shopping centres and business locations, thanks to a partnership between NFC and contactless platform provider Tapit and mobile and social recruitment app Workible... More