US mall operator tests BLE beacons

US mall operator Taubman is piloting BLE beacons for an indoor navigation service at its Mall at University Town Center in Sarasota, Florida, with plans to roll out the platform to other properties throughout the year... More


CES gets BLE beacons

Visitors at this year’s International CES in Las Vegas will be guided around the mammoth tradeshow with their smartphones and Bluetooth beacons provided by Radius Networks... More



OnStar to deliver offers to drivers on the move

GM Onstar will deliver coupons to drivers

OnStar, a General Motors subsidiary that provides subscription-based in car communications, security, navigation and remote diagnostics throughout the US, Canada and China, is to roll out an extension to its platform that will enable retailers to send drivers coupons tied to their specific destinations. More


McDonald’s introduces Bluetooth beacon offers

Ads on payment terminals prompt customers to download the Piper app

Twenty-six McDonald’s franchises in Columbus, Georgia have installed Bluetooth beacons that can be used to deliver coupons, alerts, employment opportunities and customer satisfaction surveys directly to a consumer’s smartphone as they enter a participating location... More


Mobile barcode scanning booms

Consumers scanned more than 4.5m barcodes with Scandit-powered mobile shopping apps this Black Friday, the company has revealed, “with some US-based apps experiencing as much as 40 times increase over last year”... More


Iowa to launch mobile driving license

The Iowa Department of Transportation (DOT) in the US is developing a smartphone-based driver’s license using an app that would co-exist with traditional plastic cards, WSJ reports... More


Google Wallet adds Touch ID

The iOS version of Google Wallet now enables users to use Touch ID fingerprint verification for “secure and quick access” to the mobile wallet... More