Audience

NFC World gives you the opportunity to reach a massive and deeply engaged audience with real buying power.

More than 100,000* unique visitors from around the world come to NFC World each month while thousands more follow the RSS feed and the @nfcw Twitter account.

12,900+ opt-in subscribers get our weekly email newsletter.

On average, our readers spend five minutes and thirty seconds on each visit, showing how engaged they are with the information we provide and how keen they are to learn.

Readers spend longer on site

NFC World readers are the most deeply engaged

Time on site
Source: Alexa.com’s ‘Time on site’ comparison
Alexa "Time on Site" graph, October 2015

Reaching senior executives

Reader job level

Reader job level

69% of readers are management level or above, half (47%) work for companies employing more than 100 people, 34% are buyers of technology products and services while a further 22% act as consultants and advisors.

Reaching into enterprises

Company size (employees)

Company size (employees)

28% of NFC World readers work for large corporations, nearly half work for companies with more than 100 employees.

Reaching new prospects worldwide

Visitor origin

Visitor origin

NFC World has a truly global audience with one third of readers in the Americas, one third in Europe, and one third in Asia Pacific and beyond.

Reaching into key verticals

Markets and industries

Key reader groups include:
Source: NFC World internal data
Technology and solution providers24%
Banking and financial services11%
Telecoms and mobile network operators9%
Merchants, retailers and brands8%
Advertising agencies and media owners7%
Security and facilities management7%
Handset and device manufacturers5%
Transport, tourism and entertainment4%

Reaching out through social media

Off-site readers

SourceSubscribers/followers
Source: Mailchimp, Twitter, Feedburner,
Linkedin, Facebook, Google+, 1 October 2014
Email newsletter11,462
Twitter (@nfcw)9,494
RSS feed3,334
Linkedin group2,260
Facebook1,818 likes
Google+1,078

Information on NFC World, the effectiveness of our results and our full range of marketing and advertising opportunities is available here.

* 144,508 unique visitors and 395,029 pageviews in September 2014.
Source: Google Analytics

In this media pack…